People are accustomed to running a website for their individual brand, business, community and association, but the Internet has grown beyond what we could ever imagine or neglect, if you want to skyrocket your business and reach more people less advertising effort, then the internet is a good place to achieve this.
Technology on the web today has advance from what it used to bemany years ago, if you are running a business, it's not enough to have a website, but you also have a small business blog so you can rank for some local keywords that will bring in the right kind of traffic that can not change the right audience.
The simple difference between a blog and a website is that blogs are updated with objects now and then, but after designing and creating your website, you can decide not to do much work and it will be fine, but in the case of the blog, your blog has to be relevant, public and are search engine friendly, you have to write different keywords article in a niche and update it frequently.
Today I will give you four important reasons why you should create a blog for your local business.
In the United State at this time, blogging is a great thing, a lot of local company host their blogs online to facilitate their promotion and getting to attract more recognition, more customers and money .
Below are the four reasons;
- To Build A Brand: Building a good brand for your business is a necessity, the more quality you try to make , the more customers trust build and credibility in you and they will tend to be more patronize. For example; if you are in "catering services" can be a number of articles about catering services related to your blog and it will rank for those looking for interest on google and you will be contacted, that is the power of blogging in building solid brand. You tend to call more customers for advice because they have gone through your blog.
- Make More Money With blogging you can earn more money; I will explain how this works as a web designer, a wedding and event planner, you can put some nice article in your field and customers searching for "web designer" "wedding and event planner" will come to your blog, read article, which should be of interest to them, then they will contact you and may even give contract because they saw your credibility to your content creation.
- Gain More Relevance: Blogging can help you get more relevant, people like the governor of Kwara State in Nigeria runs a blog and he shares problems going on in the state and the measures they have taken as a Government to tackle them . Now as an entrepreneur and as a company, you can also share your opinion about what is happening in your located country and parts of the way out to the world, because when there is a major breaking news and event in the country, 70% of the people go to the internet to find out what is going on. By the time you have shared your opinion and your suggestion for the development of the country, your business will become more relevant as a source of your mind that you shared to get to your blog.
- Reaching More Customers And Potential Customers All Over The World : If you have an electronic material such as books and so on, blogging is a good way to get your voice to the world, you can tell your mind and let them all know what hole you have and what you can you do. If you are a recruitment agency or a consulting service, by the time you share some powerful tips on a specific area run on your blog, it will convince your readers that this is a great professional in this world as the Internet provide the best information in our world today. and you will attract more customers and clients around the world.
These are some of the main reasons why need a business blog to support your local businesses and the country progress.
If you have any questions, please drop them below.